The New Year’s Reception with SABC Members and African Ambassadors is a high-level diplomatic and business networking event that marks the beginning of the year by strengthening Swiss–African relations, economic cooperation, and international dialogue. Organized in collaboration with the Swiss-African Business Circle (SABC), the reception brings together business leaders, ambassadors, policymakers, and key stakeholders from Switzerland and across Africa.

This exclusive gathering provides a platform to reflect on past achievements, discuss priorities for the year ahead, and foster strategic partnerships in trade, investment, diplomacy, and sustainable development.

Key Highlights

• Networking with African Ambassadors and Diplomatic Representatives

• Engagement with SABC Members and Business Leaders

• Insights into Swiss–African Economic and Political Relations

• Informal Dialogue on Trade, Investment, and Cooperation

• Strengthening Public–Private and Diplomatic Partnerships

Who Should Attend

The New Year’s Reception is designed for:

• SABC members and partner organizations

• African ambassadors and diplomatic missions

• Swiss and African business executives

• Investors and financial institutions

• Government officials and policymakers

• Organizations active in international cooperation and development

What Participants Will Gain

Attendees will benefit from:

• High-level networking opportunities in a diplomatic setting

• Direct exchange with African ambassadors and decision-makers

• Strengthened relationships within the Swiss–African business community

• A strategic outlook on economic cooperation and partnership opportunities

Why This Reception Matters

The New Year’s Reception with SABC Members and African Ambassadors plays a key role in fostering trust, dialogue, and collaboration between Switzerland and African countries. By bringing together diplomacy and business at the start of the year, the event sets the tone for sustainable partnerships, economic growth, and mutual understanding.