PAD26 – Programmatic Advertising Day is a premier industry event dedicated to the future of programmatic media, digital advertising technology, and data-driven marketing strategies. The conference brings together marketers, media buyers, adtech providers, publishers, agencies, and digital strategists to explore the latest innovations transforming automated advertising and real-time campaign optimization.

Designed as a forward-looking platform for learning and networking, PAD26 offers expert presentations, case studies, and panel discussions that highlight emerging trends, best practices, and practical insights into programmatic ecosystems.

Key Topics

  • Programmatic advertising trends and market outlook
  • AI and machine learning in media buying
  • Data privacy, consent management, and regulation
  • Omnichannel and cross-device targeting strategies
  • Measurement, attribution, and analytics
  • Brand safety and ad fraud prevention
  • Retail media and emerging ad formats

Who Should Attend

PAD26 is ideal for professionals working in digital marketing, advertising technology, and media strategy, including:

  • Marketing directors and CMOs
  • Programmatic specialists and media planners
  • Adtech and martech professionals
  • Agency executives and consultants
  • Publishers and platform providers
  • Data analysts and performance marketers

Benefits of Attending

Participants will gain:

  • Actionable insights into cutting-edge advertising technologies
  • Real-world case studies from leading brands and agencies
  • Opportunities for high-value networking and partnerships
  • Knowledge to optimise campaign performance and ROI

Why Attend PAD26

Programmatic Advertising Day 2026 is a must-attend event for professionals seeking to stay ahead in the rapidly evolving digital advertising landscape. By connecting technology, data, and strategy, the event empowers participants to build smarter campaigns, enhance targeting precision, and drive measurable marketing success.

17 June 2026
2:40 pm

Venue to be announced Zurich

Link to the conference