The Swiss Council & City Congress 2027 is a leading Swiss professional congress dedicated to the future of shopping places, retail real estate, shopping centres and city-centre development. Taking place June 2027 at Metropol Zürich, the congress brings together industry professionals, city managers, developers, investors and other experts to exchange knowledge, discuss current challenges and explore strategies for the future of urban and retail environments.
Organised by the Swiss Council Community, the congress serves as an important platform for professionals involved in retail property, shopping centre management, city development and location management. The event combines industry expertise with practical examples and networking opportunities, helping participants better understand the changing role of shopping destinations and city centres.
The Swiss Council & City Congress 2027 will address key developments shaping modern shopping and urban destinations. Changing consumer behaviour, digitalisation, vacancies, new retail concepts, mixed-use development and the transformation of city centres are creating new demands for retailers, property owners, municipalities and City Management professionals.
A central focus is the development of attractive and sustainable shopping places and urban experience destinations. The congress provides an opportunity to examine how retail, real estate, public spaces, hospitality, services and community-oriented concepts can work together to create vibrant locations that respond to changing consumer expectations.
The event also promotes collaboration between cities, municipalities, retailers, real estate companies, shopping centre managers, investors, architects, developers and location specialists. Through presentations, practical case studies and professional networking, participants can exchange ideas, discover new approaches and develop strategies for successful retail and city-centre development.
The Swiss Council & City Congress 2027 in Zurich is therefore an important meeting point for anyone interested in the future of retail real estate, shopping centres, urban development and City Management. With its combination of industry knowledge, practical insights and networking, the congress offers a valuable perspective on how Switzerland’s shopping places and city centres can evolve into attractive, multifunctional and sustainable destinations.
