The SwissMediaForum 2027 will take place on May 2027 in Lucerne, bringing together leading figures and decision-makers from the media, communications, business and political sectors. As the Swiss media congress, SwissMediaForum provides a platform for discussing major developments affecting the media landscape, digital transformation, communication and the relationship between media and society.

The conference focuses on the future of media and communication in a rapidly changing digital environment. Topics addressed at SwissMediaForum include technological innovation, changing media consumption, journalism, business models, digital platforms, communication strategies and the broader impact of transformation on companies and society.

SwissMediaForum brings together opinion leaders, media executives, journalists, communication professionals, business leaders and representatives from public life. The event provides opportunities to exchange perspectives on current developments, explore emerging trends and discuss the challenges facing media organisations in Switzerland and internationally.

A key element of the congress is its international and future-oriented programme. High-profile speakers from Switzerland and abroad contribute perspectives on topics shaping the media industry and its connections with business, technology and society. The event combines expert presentations, discussions and networking opportunities, creating an environment for professional exchange across different sectors.

The SwissMediaForum 2027 is scheduled to take place in several locations in Lucerne. The SwissMediaForum traditionally uses the KKL Luzern, the Grand Hotel National and the MS Diamant congress ship on Lake Lucerne for different parts of the programme and networking activities.

With its focus on media, journalism, communication, digitalisation, technology and the future of the information society, SwissMediaForum 2027 offers a central meeting point for professionals interested in the transformation of the Swiss and international media landscape.