2000: That’s how many kilocalories a human needs to fill up their belly. Food is, therefore, a predatory market: Which products get the biggest stomach share? Currently, the wrong ones. The result: polluted soils, dying waters, painful livestock farming, food waste, hunger, diabetes, and obesity… We’ve heard it all.

But there are alternatives, from regenerative agriculture and sustainable production methods to alternative proteins and a circular economy to healthier food.​

Yet, consumers don’t seem? interested, even though animal welfare, environmental protection and climate change are hot topics. Customers look at the price, and it seems too high to them. They are concerned about their health, and distrust innovations. They demand taste, and are not satisfied.

How do we get out of the dilemma between price, health and sustainability? The International Food Innovation Conference is dedicated to the question of how the food system can be sustainably reformed along its entire value chain, from production to final consumption. In its third edition, the focus is on consumers. Representatives of startups and industry leaders will discuss with scientists and thought leaders questions such as:

• What does it take for novel food to be accepted?
• Do consumers need to be seduced and educated?
• Can suppliers survive with better food at lower prices?
• Will healthy diets become the luxury of the future?
• How do we solve the standoff in the game of responsibility between producers, industry, trade, consumers, politics, authorities and regulators?
• Who will be the game changer, a “Tesla of the food industry”?