Medicus Mundi Switzerland In an era where digital innovation reshapes nearly every facet of our lives, the health sector finds itself at the intersection of unprecedented opportunity and significant challenge. Artificial intelligence (AI) and in particular social media have transformed the ways we access information, deliver services, and engage with communities on critical issues like sexual and reproductive health and rights (SRHR). AI-powered tools offer promising solutions for personalized healthcare, predictive analytics, and real-time public health monitoring. Similarly, social media platforms have become essential in raising awareness, breaking stigmas, and fostering global dialogue on sensitive topics. Yet, as these technologies expand their influence, they also raise questions about privacy, equity, and ethical boundaries and can enhance stigma, discrimination and increase mental health issues.