The SACM Annual Conference 2023 is organised by the Institute for Communication and Marketing IKM. We deal with current topics in the field of marketing, communication and digital management. In education and further training, we rely on the latest findings from science and discuss current challenges from everyday business life. Practical relevance and interdisciplinarity are our priorities.  The IKM designs and implements applied research and development projects in close cooperation with practice partners who benefit directly from the knowledge gained.