Switzerland – A Post Pandemic Paradise
As the global MICE industry shifts gear accelerating into a new age where people can finally reunite in person, it becomes apparent that our social animal instincts are very much alive and kicking. An end to the deprivations of human contact imposed on us by a historic event is finally in sight and we are raring to get out of our enforced confinement and travel to meet, greet, share and learn from our peers and like-minded individuals. It is a unique time and fabulous opportunities lie await to be seized – it’s time to take convention get togethers to the next level. Vast amounts of know-how has accumulated over the last few years, technology has progressed enormously, all of which we’ve only been able to share virtually which is all the more reason for people to unite and where better to do it than in Switzerland? And what’s Swisstainability all about? More on that further down,
A Unique Swiss Approach to Sustainability
The very nature of Switzerland has determined its approach to living sustainability long before it became a world priority. Switzerland and the Swiss population has subscribed to the philosophy of sustainability for so long it has become a way of life. Optimising the use of naturally available resources such as water for hydroelectric power and promoting public transport to reduce traffic congestion in a country with only a limited amount of space are good examples for how and why sustainability is a high priority in Switzerland and deserves the title of Swisstainability as a unique approach to enhancing the quality of life for its people, the planet and obviously, visitors.
With doomsday declarations regarding the fate of our planet now a hot topic, sustainability is today, no longer an option but must be considered essential. The niche that may have started as a grass roots movement has now climbed the ranks reaching consumers, businesses and even politicians. In recent years, conventions dedicated to reducing CO2 emissions and the like are all the rage, sadly with dissatisfactory results in the terms of global solidarity. It is however, only though a joint universal effort that, for eg, the UN Sustainable Development Goals can be met. Switzerland is resolved to contributing its fair share and has committed to a climate-neutral Switzerland by 2050.
What exemplifies Swisstainability
In a nutshell, most of the extraordinary qualities described in the previous articles are those that exemplify Switzerland’s dedication to sustainability. Whether it’s the fact that the Swiss are champions at recycling (even simply cycling in the meantime), public transport is absolutely world class and virtually second to none, and not least, the fabulous alpine air and exceptional water quality. Let there be no doubt that Swisstainability is here to stay and lead the way forward and need more words be lost on reasons why MICE organisers simply cannot this country as a most desirable destination.
As you can see, not only does Switzerland continue to grow in attractivity as a MICE destination, but we too are making every effort to enhance this location and make it more accessible and interesting for those who are yet to discover the real advantages of holding conferences and meetings in Switzerland.
