Reloading Live: How we make events safe – a real showroom
THE NEW NORMAL FOR THE EVENT INDUSTRY The COVID-19 lockdown was a hard blow for the Swiss exhibition and event industry. Now things are beginning to look up again: With…
With the advent of the Internet and the possibility to be instantly in touch with anyone, anywhere in the world, it appeared that face-to-face meetings were doomed. In the meantime, burgeoning social media has exacerbated the situation, and one is indeed inclined to believe that all human interactions will only exist in a virtual reality. That has not proved to be true. All that technology is allowing us these days is giving us options for ‘setting the stage in a virtual environment’, for the players to eventually play-out their parts with real human interaction on a physical stage.
Having set the virtual stage and established the need to physically meet, the only question that needs to be answered is where this meeting should occur. The answer seems obvious: where else but in Switzerland? Renowned for its political stability, for its location at the heart of Europe, midway between America, the Middle East, Asia and Africa, and consistently ranked as a leading location, why would one wish to meet anywhere else? Switzerland features a wide variety of high-profile conference and congress venues with state-of-the- art facilities and of which are easily accessible.
