AI Concierges for Basel and Zurich

Artificial intelligence now provides information on the tourism websites of Basel and Zurich. The two destinations are among the first in Europe to take this step into the future of guest advice.

The websites of Zurich Tourism and Basel Tourism recently welcomed their visitors with an innovative new feature – two friendly and intelligent AI butlers. Both cities are thus pioneers in Europe and have taken a big step into the future of guest advice. The innovative technology promises to provide personalised and automated assistance to each guest, impressively enriching the guest experience while increasing the ease of travel.

“The first experiences are very positive. It is amazing how quickly the guide learns and already provides competent information,” enthuses Thomas Wüthrich, the director of Zürich Tourism. Letizia Elia, director of Basel Tourism is also enthusiastic: “The AI concierges master the impossible and answer the questions of our interested visitors in record time, around the clock and in nearly all languages.”

Unconventional AI chatbots

The AI Concierges in Zurich and Basel are not conventional AI chatbots or ChatGPT imitations. What makes them unique is their ability to respond to any question imaginable while maintaining a personal touch. They are based on ChatGPT’s technology and use artificial intelligence to analyse questions as well as formulate answers. They are fed with all the information about their cities and regions and they no longer know any language barriers.

In close cooperation, Zurich Tourism and Basel Tourism developed the idea to introduce the AI Concierges. The AI Concierge was realised by the Viennese company “goodguys gmbh”. For their conversational services, goodguys rely on their own language models in combination with intensive use of “generative AI” (OpenAI, Google), which enables comprehension-oriented processing of information in almost all languages for all conceivable situations.

Zurich Tourism

Zürich Tourism is responsible for destination marketing and thus for the tourism brand profiling of the city and region of Zürich as a diverse tourism destination. 65 employees are committed to ensuring that Zürich is perceived as a sustainable and livable premium destination with holiday quality.