“Rethink Tourism” – rethinking tourism
- What does tourism bring and how much of it can a city take?
- What do guests of the future expect?
- Is cultural tourism an opportunity?
- Where do we stand in terms of sustainability?
- Why does the city need major events?
- That’s what the first city tourism congress organized by Zürich Tourism is all about.
Keynotes:
- Pascal Kaufmann: “Artificial intelligence: how it is changing our lives and the tourism industry”
- Christian Jott Jenny: “St. Moritz begins in Zurich and Zurich in St. Moritz – Christian Jott Jenny with state orchestra”
- Thomas Zurbuchen: “Whispers from Other Worlds: NASA’s Search for Life in the Cosmos”