“Rethink Tourism” – rethinking tourism

  • What does tourism bring and how much of it can a city take?
  • What do guests of the future expect?
  • Is cultural tourism an opportunity?
  • Where do we stand in terms of sustainability?
  • Why does the city need major events?
  • That’s what the first city tourism congress organized by Zürich Tourism is all about.


  • Pascal Kaufmann: “Artificial intelligence: how it is changing our lives and the tourism industry”
  • Christian Jott Jenny: “St. Moritz begins in Zurich and Zurich in St. Moritz – Christian Jott Jenny with state orchestra”
  • Thomas Zurbuchen: “Whispers from Other Worlds: NASA’s Search for Life in the Cosmos”