United in our goals, unique in our needs. That is the World Cancer Day credo that will be heard around the world in the lead up to and on 4 February 2025. Its meaning is simple: everyone has unique needs, unique perspectives, and a unique story to tell, yet people touched by cancer are united in a shared ambition to lower the cancer burden, to see cancer treated successfully, and to lead better lives with cancer.

Every experience with cancer is unique and it will take all of us, united, to create a world where we look beyond the disease and see the person before the patient. A world where the needs of people and communities are at the centre of health systems.

People-centred care accepts everyone for who they are, and it aims to deepen the connection not only between healthcare providers and patients but with whole communities. That’s why World Cancer Day counts on everyone – patients, loved ones, caregivers, friends, neighbours, practitioners, researchers, advocates, allies – to play an important role in the campaign.

The campaign will explore different dimensions of people-centred cancer care and new ways of making a difference. It will offer a three-year journey from raising awareness to taking action.