We are pleased to invite you to the 23rd National Health Promotion Conference on the subject of “Marketing in Health Promotion: From Knowledge Transfer to Changing Behavior”. The conference will take place on January 27, 2022 in the Kursaal Bern. It is carried out by Health Promotion Switzerland and the Conference of Cantonal Health Directors in cooperation with santésuisse. Behavioral approaches are ubiquitous in our everyday lives. They influence our lifestyle and our purchasing decisions more than we are aware of. The conference will show how social marketing and nudging work and how they relate to neuropsychology. With lectures and practical examples, we want to stimulate thought about what ethical communication can look like so that different population groups adopt long-term health-promoting behavior. The event offers you the opportunity to deepen your knowledge and skills, as well as to network. We therefore ask you to bring a Covid certificate with you. After months of working in the home office, we look forward to seeing you again in Bern soon!